Having just posted about adopting RSS Bandit in our organisation I read this post about why RSS Feeds aren’t popular. I’d like to add to the list: people don’t have a reader by default. I’ve spoken to so many people who go, “Oh yes” when I talk about the ‘little orange icon on the BBC web site’.
Outside of geekdom there’s a lot of resistance to installing applications, especially when the poor user has to go and find a good one. Many people who have now used RSS Bandit in my organisation (a few dozen to date) have also installed it at home, using it for non-work related feeds.
Make subscribing to a feed as easy/intuitive as bookmarking a site and it will become very popular.