I have been pushing the use blogs, wikis and RSS as a communication tool and have been experimenting with them myself. I have always had in mind that my target audience are other people within IT – in other words my colleagues. What I haven’t done is consider the use of these tools to communicate with our customers – in other words, the business we aim to enable through the IT services we provide.
We’ve talked, in our company, about co-developing solutions, but often these conversations are quite stilted, and most certainly are not open. Could we, should we, consider using social media to crack this nut right open? Mmmm, perhaps another guerrilla tactic.