Guerrilla tactics

At the Blogs and Social Media Forum one of the questions that came up in the open sessions was guerrilla tactics for injecting social media into an organisation. As noted in a previous blog, covert introduction seems to be the norm.

We've recently been having a lot of performance issues with our mail system – it's been going on for a couple of weeks. As a result there is a lot of interest in establishing other lines of communication and (I would like to think partly because of my evangelising social media over the past 6 months) blogs has come up as a possible solution.

Conclusion (with apologies to Buckminster Fuller): a body blow to the existing reality can go a long way to bringing about it's obsolescence.

Honest guv, I had nothing to do with it. 😉


One response to “Guerrilla tactics

  1. Pingback: TechnogIT » Blog Archive » Listening to my own message

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s