At the Blogs and Social Media Forum one of the questions that came up in the open sessions was guerrilla tactics for injecting social media into an organisation. As noted in a previous blog, covert introduction seems to be the norm.
We've recently been having a lot of performance issues with our mail system – it's been going on for a couple of weeks. As a result there is a lot of interest in establishing other lines of communication and (I would like to think partly because of my evangelising social media over the past 6 months) blogs has come up as a possible solution.
Conclusion (with apologies to Buckminster Fuller): a body blow to the existing reality can go a long way to bringing about it's obsolescence.
Honest guv, I had nothing to do with it. 😉